TV ad for electric cleaner is banned for showing 'gender stereotypes'

SINGAPORE, Jan 23 (Reuters) – The global shipping market is set for a recovery, benefiting from new global rules on marine fuels that came into effect at the beginning of the year after more than a decade of tough market conditions, according to IHS Markit.

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Despite a slowing crude oil market share from Organization of the Petroleum Exporting Countries in 2019, tanker demand growth will be driven by increased crude exports from the United States, Brazil, Guyana and Norway, said Fotios Katsoulas, principal analyst at IHS Markit.

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China’s Jiangsu New Times Shipbuilding, which has an annual production capacity of 5 million deadweight tonnes (DWT), had issued a force majeure notice on two vessels to Bermuda-based cargo operator 2020 Bulkers, a spokesman said.

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“Considering the fact that fleet supply will likely tighten due to scrubber retrofitting and potential demolitions, given that demand remains healthy, we may see stronger freight rates this year,” said Dalibor Gogic, principal analyst at IHS Markit.

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The ASA ruled that the advert must not appear again in its current form, adding: ‘We told JML to ensure their advertising did not present gender stereotypes in a way that was likely to cause harm, including by suggesting that cleaning the home was a responsibility uniquely associated with women.’      

There are about 7 million tonnes of LSFO and related blendstocks in floating storage in Singapore and neighbouring Malaysia, with another 2 million tonnes of fuel fitting the new specifications in landed storage.

The International Maritime Organization (IMO) has banned the use of fuel with a sulphur content exceeding 0.5% from the beginning of January 2020, down from a maximum of 3.5% now, unless it is to power a ship equipped with a “scrubber” to clean the pollutant from exhaust emissions.

“Over 70% of vessels currently undergoing scrubber retrofitting are doing so in China. On that front, there are on-going delays at shipyards because workforces are depleted, taking vessels out of action,” Charles Chasty, research analyst with broker Affinity Shipping, said.

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Shipping sources said the delays were also having an impact on the fitting of exhaust gas cleaning systems known as scrubbers, which are needed to enable ships to continue to use high sulphur fuel after tough new rules on emissions.

Less than 10 percent of the world’s merchant fleet are in dockyards getting scrubbers fitted, mostly the largest tankers and bulk carriers, Platten said, suggesting that demand for LSFO will grow rapidly.

However it has since been banned by the Advertising Standards Authority (ASA) after one complainant believed the advert ‘perpetuated harmful gender stereotypes by depicting women in a role that was stereotypically female’.  

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