Offset Printing: Meet The Press – Offset Intro –

Whenever you consider offset printing, think of the word transfer. Each step in this printing technique includes the transfer of photos (textual content and artwork) from one material to the next. First, your photos are digitally transferred onto a set of plates, which collect ink to transfer your photographs onto a rubber blanket that transfers pictures onto paper.

At DTM Massman we manufacture and remanufacture bottling and packaging gear. From our facility just outside of Boston we can provide every thing from one piece of custom-made equipment to an entire packaging line, using all new equipment, or by integrating new equipment with remanufactured equipment, we are able to present a highly efficient, worth added packaging system. DTM Massman is without doubt one of the few companies in the packaging trade that can handle the entire technique of delivering high performance packaging and custom automation programs from preliminary design to final installation.

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Of the 330 open-ended responses, 232 have been certified responses which had been coded to indicate the ad attribute that the participant talked about (e.g., obstructed content, animated ad) and the have an effect on expressed by the comment (e.g., constructive, negative). For example, if a participant indicated she “didn’t mind,” or “was okay” with ads “about merchandise I’ve looked at already,” we coded the response have an effect on as constructive and the ad attribute as retargeting advertisements; or, if a participant indicated that he didn’t like ads that “pop up and cover the display screen,” we tagged the remark affect as damaging and the ad attribute as obstructing content (since we did not know if the participant referred to nonmodal advertisements partially covering the screen or to modal ads totally protecting the content). Naturally, some respondents had more to say about advertisements than others, and each advert attribute that was mentioned was tagged within the response.

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