Five Reasons Why Social Media is essential for SEO

What does social media provide in terms of SEO? MWI receives these kinds of information from both current and potential clients. Social media is rapidly growing channel for marketing that most companies have only started taking advantage of in the past couple of years, yet it’s essential to utilize it – especially if you’re investing resources in search engine optimization. While the benefits of social media may not be immediately obvious, they are crucial to SEO support. There are many reasons you should think about the use of social media in your online strategy There are five main reasons why it’s crucial to SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. A social engagement is when users like, share, share, or tweet about content. Content with more social engagements will be able to show more social signals. Search engines look at these social signals and consider it an index of quality when ranking the content. It’s a way of evaluating what content people find useful over what their automated algorithm determines to be top-quality. The content you’ve created can be immediately indexed in the event that it’s receiving lots of engagement on social media.

2) Link Building

It’s past the period when you could just solicit hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to do link building using the old-fashioned method and create content of high-quality that is linked-worthy. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an “unnatural” link building method? Social media is the solution. Social media lets you share your content with relevant audiences who may be willing to link to it, should it be worth linking to. They will also be able to share your content with other people increasing your influence.

3.) Amplification of content

You can make all the excellent content you’d like to however, it will not get an enormous amount of attention without amplification. Email marketing can be an effective method to increase the reach of your content , but it can only reach people in your marketing list. Social media allows you to increase the reach of your content. After you have shared your content, your followers will also spread it to their networks should they find it valuable. These people will then spread the word to their networks to increase your reach. You will also gain relevant traffic as well as inbound linking social signals, as well as brand awareness, all of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4) Brand Communication and Awareness

Search engines may use your brand’s name and reputation to determine the credibility of your website and how trustworthy it should be for their ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google’s trust in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing the social media pages since a while, which means they now appear on the search results pages. This allows your company to appear in search results that include branded searches on more than only your website. It’s more than that. Individual tweets from Twitter were once searchable and were displayed in the search results. This allowed your content to rank higher on the search results. It was only temporary for a few months before Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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